September 28, 2021
Why Your Site Isn’t Optimized for SEO – And the Quick Fixes You Can Do Now

WRITTEN BY

Chris Hopkins, Director of Technology

Every company wants their webpage to draw as much traffic and attention as possible. Yet many company sites could stand to make some easy, effective changes that could drastically improve their interactions with current and potential customers. By optimizing Search Engine Optimization (SEO), brands can much more effectively convey their messages, announcements and other material and reach the broadest audience possible. 

Here are some ways to use SEO to best optimize your webpage, and quick fixes that can easily get this implemented:

 Use Lots of Keywords

 The best way to reach your audience, especially through Google, is to use as many keywords, phrases, and title tags  as possible, and specifically ones that are important to your intended readers or page visitors. Additionally, make sure the phrases aren’t too similar or duplicated, as that can reduce the intended effectiveness of the chosen words. Any keywords or phrases highlighted in SEO should also be used multiple times in the actual content, to ensure consistency and help with internet traffic. Google values keywords that are used higher up in content, and companies should adhere to this to make sure they remain on the first page of search results. This can help brands and companies guide customers towards certain goals they have for visitors to the site, and can help foster a more consistent image for businesses looking to expand their online presence. This can also help bring a company’s content an authoritative tone, and present them as thought leaders in their field or industry.

Know Which Keywords to Use!

While using lots and lots of keywords can be an effective tool to improve SEO, companies should remember that they need to be using the right keywords, or they won’t see the changes they’re hoping to make. A couple ways to identify keywords that are popular and effective in your industry are:

  • Know what words people are searching for when they’re looking for your website or similar sites. By configuring posts and content around the actual buzzwords your audience will be searching for, companies can more efficiently get their work in front of potential customers. Along with that, try to avoid industry jargon and complex descriptions — easy to understand content and common, but specific, keywords can greatly increase your SEO.
  • Create overarching themes for your content. By making sure that your content aligns with a couple important themes of your company, internet users can more easily become accustomed to company brand and image, as consistency in content can easily foster this sort of community around  your website.
  • Review how visitors are reacting to new keywords and content. Don’t be afraid to try new words or phrases if others are not working as well as expected.
  • Study your competition! See what words your competitors are using in their headlines and the top half of their articles to see how they are going about their search engine optimization. This can be an easy way to assess where your competitors might be lacking, and also where your own company might be lacking in comparison.

 

 Update Old Posts

Posting new content with consistent use of keywords and phrases also included in SEO is all well and good, but if the entire site isn’t geared towards the same goal, then online visitors may still struggle to find the content you’re hoping to get in front of them. By updating older content with new keywords and making sure information is accurate and up-to-date, companies can create a much deeper, more consistent brand experience while customers are interacting with their website. And don’t be afraid to add pictures and graphs to older posts! This can help brighten up the posts and make them more engaging, especially if they aren’t as recent as other work.

Study Your Analytics 

Finally, in order to use all these tips to the best of your company’s ability, make sure you know how to read and study the Google Analytics concerning your content. Narrow down what words are working best, and find keywords or phrases that may be leaving a little to be desired. Additionally, see what content is getting the most traffic and attention online, as well as identify themes or topics that are more important to online visitors than others. This can help content feel more specific to visitors and maintain a company’s image of being on top of the trends in their market or industry.